Café Vert

This project was completed as a part of my studies within the Georgian College Graphic Design program.

Our assignment tasked us with capturing a brand's essence and atmosphere through visual identity and mobile layout design, requiring thorough exploration of color palettes, typography choices, and imagery.

My brand concept explores the essence of a book café, tailored specifically to resonate with millennials and middle-aged customers drawn to visually appealing and serene environments.

My primary objective was to infuse the project with lush green tones, blending various shades to evoke both the vibrancy of daytime and the serenity of nighttime in a café setting.

Additionally, I created a range of design options for various branded merchandise, providing Café Vert with a versatile toolkit to enhance their business identity.

Software Used:
Adobe Illustrator
Adobe Photoshop
Adobe XD