Firebird Hot Sauce

This project was a key component of my Graphic Design coursework at Georgian College.

Tasked with developing a hot sauce brand from scratch, I tackled every aspect from logo creation to product labeling, and devised marketing and advertising strategies.

My primary aim was to craft a product design that exuded distinctiveness and boldness, ensuring it would capture attention among the competition.

I conceptualized a vibrant fire bird logo, using striking hues against a black backdrop, and integrated fiery elements to evoke the sensation of heat.

Software Used:
Adobe Illustrator
Adobe Photoshop
Adobe Dimensions